NCG appoints first new editor for 15 years

Alex Perry succeeds Dan Murphy in editing the UK’s leading free golf title.

Alex Perry has become the new editor of National Club Golfer after the longest-serving incumbent in the golf industry stepped aside. 

Perry, who has been with parent company Sports Publications since 2016, was already the digital editor of nationalclubgolfer.com and will now also assume editorial control of the brand’s print version from Dan Murphy. 

He is ideally placed to inject the print version with the same energy, thoroughness and freshness that the website has become renowned for. 

With an emphasis on ‘kit, club and courses’, NCG serves the interests of the committed golfer hence the strapline: always the leader in the clubhouse. 

It is delivered to the 1,000 leading clubs across the UK. Six issues will be published in 2021, with the first in the run-up to April’s Masters. 

NCG expect to return to a monthly schedule – pandemic permitting – in 2022. 

“I’m thrilled to start the year in earnest as the editor of NCG,” said Perry. “It feels a bit like following Ferguson in at Manchester United – or as Dan would doubtless prefer Bielsa at Leeds. 

“It’s a real honour and I’m looking forward to upholding and building on the great reputation of the magazine as well as bringing some of my own ideas to it.” 

Perry will be working closely with publisher Christian Maiden over the coming months as the industry prepares to welcome back enthusiastic golfers to the game they love when lockdown measures recede. 

After over 15 years and 180 issues as editor, Murphy will concentrate on the business’s wider interests as well as continuing as NCG Top 100s editor. 

“When I think back, a lot has happened in golf over the last 15 years,” said Murphy, Sports Publications’ content director. “Tiger was at his peak, a new era of European Ryder Cup dominance was just beginning and NCG was just beginning to get noticed within the golf industry. 

“Of course, it was all print in those days and the media landscape has changed unrecognisably since.  

“I’m incredibly proud of what we’ve achieved and there is undoubtedly still a place for a print product that writes about what core golfers are interested in. 

“We think that kit, club and courses are topics that resonate with our readers – along with substantial coverage of the majors. 

“I’ve been privileged to meet and interview just about all of the great and the good of the game, test an array of new equipment and play hundreds of incredible courses, so it’s not an easy decision to give up my editor’s hat. However, I know that NCG is in very good hands with Alex, ably accompanied by club golf editor Steve Carroll, equipment editor Hannah Holden, production editor James Broadhurst and our graphic design department. 

“I’d like to thank all the people I’ve worked with over the years, whether contributors, interviewees or colleagues from across the industry” he said. 

For all editorial enquiries relating to NCG, please contactAlex at a.perry@nationalclubgolfer.com. For publishing enquiries or to receive a 2021 Media Pack, email Christian at c.maiden@nationalclubgolfer.com