Hannah Holden

Sports Publications hire new equipment and instruction editor

NationalClubGolfer.com are proud to welcome scratch-handicapper and county player Hannah Holden to their talented content team.

Hannah, who represents Yorkshire and also manages the White Rose county’s national Under-18 players, will specialise in equipment and instruction.

The Huddersfield Golf Club member brings expertise, having personally worked with many leading coaches and had extensive experience of custom-fitting.

She will be leading NCG’s digital and print coverage in both of these key areas, with video a particular focus.

A graduate in architecture, Hannah joins an experienced and vibrant content team headed by digital editor Alex Perry.

“Hannah’s appointment is very exciting for us,” Alex said. “She is an extremely talented player with an impressive golfing CV for someone of her age. She is taking on what is a very challenging role and I think she will bring a breath of fresh air to our equipment and instruction output.”

Under Alex’s editorship, NationalClubGolfer.com offers the most comprehensive coverage of the game in the UK, with tour, equipment, instruction, club golf and courses all areas of speciality.

National Club Golfer magazine is the highest-circulating golf title in the UK, and is distributed each month to every golf club in the UK.

NCG is the flagship consumer title of Sports Publications, whose content director, Dan Murphy, said: “Hannah will be a great addition to our content team as she brings a complementary skill set to that of our experienced journalists.

“With Mark Townsend leading our tour coverage in his own uniquely entertaining and deeply knowledgeable style, Steve Carroll delivering passionate expertise on all things related to club golf, and Chris Bertram recognised as the authority on golf courses, travel and rankings, Hannah is joining a very strong team.

“We think our digital and print readers alike will benefit from her expertise. In addition, our skilled video team will help Hannah to shape some outstanding video content.”

For more, visit sports-publications.com, nationalclubgolfer.com and lady-golfer.com or email Alex on a.perry@sportspub.co.uk

Best content marketing tips

Seize Control – The best content marketing tips for 2019

It is all happening, isn’t it? A new year is here, and we are all back to 0. In the world of digital content it has never been more important to have a pause, a reset, and reflect on what is and isn’t working, to plan better, and to take control.

We are always ‘on’, there is always something happening, there is always something we should be doing more of online, a new trend, a new fad. What we need is to take a step back and take control. With that in mind here our best content marketing tips for 2019.

Best content marketing tips for 2019

1. In the words of Louis Walsh: “Make it your own”

You have a Facebook page and a Twitter feed. Hell, you might even have an Instagram account. Well done, so does everyone else. It is how you use it that counts.

Your audience is tired of reposts, it is bored of retweets, and it is down right disgusted by the repurposing of others people’s stuff and you calling it your own.

If you are going to profess to being a publisher of content, however small, you need your own content and it needs to be good, it needs to be original, and it needs to be authentic.

2. You need a content plan

The internet does not have a beginning, middle and end like your old members’ magazine used to, or a good book does. It is a never-ending soup of stuff.

You need to give it structure. A calendar has structure. Think about what your audience wants to hear about and when, think about what you want to tell it and when.

Make a calendar of content, tell your audience what is coming when and stick to it. It will increase engagement, loyalty and, perhaps most importantly, it will keep you sane.

3. Do it because the data stays so

You need to get on top of your analytics. All of the tools you need to make data driven decisions on types, times and tone of content are available to you for free.

Stick to what this tells you, make more of the good stuff, ditch the duds, and don’t get swept along in all of the latest trends. If you have tried a podcast and it works, do more. If you have experimented with a viral video and it flops, ditch it.

You will read a million blogs this January saying you simply “must try this new shiny online tool”, or you must get your brand on this incredible new social media channel. You really don’t, you just need some fit for purpose content and a plan.

Tom Irwin, Commercial Director at Sports Publications

Alwoodley Video Brief Completed

The Lost Art of Putting – Sports Publications’ latest release

The Lost Art of Putting

Transform your approach to putting

Does the stroke create the putt or does the putt create the stroke?

This is a fundamental question examined in the brand new book on putting written by Karl Morris and Gary Nicol

Titled ‘ The Lost Art of Putting’ Karl and Gary explore what could be getting in the way of you being so much better on the greens.

  • Have you spent a great deal of time trying to ‘perfect’ your stroke? Yet you seem to hole nothing.
  • Are you obsessed with start lines?
  • Do you have a house full of putting ‘gadgets’. Yet never seem to get many putts falling into the cup.
  • Has your putting got progressively worse over the years?

Then this is the book for you!!

With over 60 years combined coaching experience at the very highest level, Karl and Gary bring a refreshingly new perspective to the putting arena.

Having coached numerous Major winning and Ryder Cup golfers the ‘putting performance principles’ in this book have been tested at every level of the game

Full of practical and applicable advice ‘The Lost Art of Putting’ contains ideas to transform your putting from the very next time you play.

This book will help you become more child-like on the greens and less childish. The game of golf is not about finding ‘the’ way to do it but more a case of discovering, or perhaps more importantly uncovering, ‘your’ way to do it. The perspective and concepts they share with you in this book have the potential to liberate you so that you can experience what you are truly capable of on the greens.

Click here to buy The Lost Art of Putting on amazon.co.uk

Sports Publications homecoming for travel expert Chris Bertram

Golf World Top 100 Courses expert joins National Club Golfer

Sports Publications, the publishers of National Club Golfer, have appointed Chris Bertram – who has compiled Golf World’s Top 100 Courses rankings since 2010 – as their new Courses & Travel Editor.
Bertram is widely regarded as Europe’s leading journalistic authority on courses and resorts across the continent.
In his new role he will be responsible for: the company’s specialist quarterly travel title, Go Golfing; the new Courses section on nationalclubgolfer.com; a monthly Courses section in NCG; and spearheading what will be a comprehensive Top 100 Course and Resort rankings series.
“This is an exciting appointment for us as we believe Chris is the best in the business,” said Dan Murphy, Sports Publications’ editorial director.
“We are gaining someone with a unique and, as far as I’m aware, unrivalled breadth of experience of courses and resorts in Europe. That translates into instant credibility for our Top 100 rankings and our Courses section.
“I personally know Chris well, and have done for over 15 years. He brings a wealth of tradecraft and knowledge – in magazine terms especially.
“I’m sure our readers, both online and in print, will enjoy reading his work, whether that be a course ranking project, an interview with a leading architect or a historical essay on a great course.”
Bertram has overseen a comprehensive overhaul of Golf World’s Top 100 rankings over the past eight years. He has played all 100 courses in the magazine’s GB&I Top 100 and 88 of their Continental Europe list while also compiled their inaugural Resorts Top 100s in GB&I and Continental Europe.
His extensive writing on courses has led to him being invited to address the European Institute of Golf Course Architects at their annual conference.
“This was not an easily made decision, because it has been a privilege to edit Golf World’s Courses section and compile the magazine’s Top 100 series,” said Bertram. “I retain huge affection for Golf World, and am proud to have shaped its various Top 100 lists for the past eight years.
“However, Sports Publications have ambitious plans for the Courses side of the business and it was obvious to me that this is an exciting project to be a part of.
“Making this happen was the easy bit though; the challenge is to establish National Club Golfer as the leading European authority on courses generally and Top 100 rankings in particular.”
Having edited NCG magazine from 2002 to 2005, when he appointed Murphy as his successor and moved upstairs to the role of publisher, he knows the company extremely well.
Bertram starts the role in late April.
In the meantime, courses and travel queries can be addressed to Dan. Email d.murphy@sportspub.co.uk or call ‪0113 289 3979‬‬.

About Sports Publications

Sports Publications are the publishers of National Club Golfer, Lady Golfer, Go Golfing, Society Guide, Pro Trade +, The Golf Club Manager, Great Golf in England, BIGGA’s Your Course as well as nationalclubgolfer.com, lady-golfer.comand several other external titles.
A 2017 SMS report concluded that a massive 602,041 core golfers read NCG magazine, the UK’s highest circulating print golf title for the last five years, on at least an occasional basis. An impressive 69,893 golfers say that they never miss an issue of NCG.
Learn more at sports-publications.com

We’re recruiting! – Videographer role

Do you have a serious passion for creating, crafting, and editing video? Is story-telling your gift to the world? Are you looking for a full-time position that allows you the opportunity to create multiple videos every month while pushing your creative limits? If so, then Sports Publications might be a great choice for you.

Sports Publications is a growing sports media business, with a focus on golf we are expanding our successful in house video delivery alongside a growing list of contract publishing clients.

Based in modern offices in leafy North Leeds you will be part of a buzzing office and a growing team all on board with developing our business.

As the videographer, your job will entail producing video content for our organisation that aligns with the brand, mission, and goals of our company and our clients.  As one of the visual storytellers for our company, you’ll be responsible for assisting in storyboarding, shooting footage and editing, managing creative assets, and maintaining all video equipment.

You will accomplish the bulk of the technical tasks related to production and post-production. These duties may include the transport, setup, and operation of equipment; and assisting with staging, set preparation, and dressing.

You will work closely with the Producer to execute projects from concept through completion.

Specific responsibilities include:

  • Determining what camera equipment is necessary and obtain equipment if needed
  • Transporting, setting up, and operating various production equipment including cameras, audio and video recorders, lighting equipment, props, and microphones for location and studio production
  • Operating and maintaining proper levels and calibration of cameras, audio and video recorders, and other production equipment
  • Collecting b-roll footage, as well as interviewing appropriate staff and/or clients
  • Assisting in the social-sharing of the video content
  • Most commonly, you will be responsible for single-camera shoots

Additional responsibilities may include:

  • Supporting the team throughout the production process, which may include finding interview subjects, creating graphics, and presenting to management
  • Helping to sustain and guide video creative process
  • Assisting in maintaining the video hosting platform and understanding best practices
  • Assisting in developing interview questions and storyboards
  • Staying up-to-date with all new technological advances (VR,AR, etc.)

Technical Qualifications:

  • Proficient with Video Editing Software (Adobe Premiere or Final Cut Pro)
  • Experience with Adobe After Effects is preferred
  • Experience with Adobe Photoshop and Adobe Illustrator are a plus
  • Proficient at storyboarding, scripting, and concepting
  • Understand basic and advanced composition techniques
  • Understand the fundamentals of branding
  • Very detail oriented and able to identify quality issues in audio and video

Personal Qualities:

  • Attention to detail, quick thinking, and a demonstrated proficiency in shooting video
  • Proven experience in working with a team, with a mindset and goal in developing the best video content
  • Ability to learn new skills and determine on-going learning opportunities for film techniques
  • An open mind about video production, with the ability to make our company’s video strategy a reality
  • Owns the production process and does what it takes to make great content
  • Self-starting and treats the brand as as your own
  • Deals well with criticism and able to collect feedback easily
  • Great communication skills and able to interview and make people comfortable
  • Energetic and able to excite people to be on camera
  • Looks at the content from the eye of the viewer to create the best experience
  • Lifelong learner and able to identify new learning opportunities

We’re recruiting! – Social Media Editor role

Salary: £15,000 – £20,000 per annum, DOE

Sports Publications is looking for a talented Social Media Editor to join their team.

The new Social Media Editor will join an ever-growing digital team working across a range of titles, particularly National Club Golfer and Lady Golfer and their corresponding websites, NationalClubGolfer.com and Lady-Golfer.com.

Reporting to the Digital Editor but working closely with all teams, your main focus will be on Sports Publications’ social media channels, with a view to creating engaging content and devising ongoing campaigns that will grow our brands’ social media audiences and drive people to our websites.

You will also be expected to produce social content for the websites, as well as creating regular e-newsletters.

The role will require evening and weekend work – especially when major golf tournaments are taking place.

Most importantly – you must live and breathe golf.

Your responsibilities

To manage and produce the social content plans for both National Club Golfer and Lady Golfer across Twitter, Facebook, Instagram, Snapchat and more.
To write engaging copy in the National Club Golfer / Lady Golfer tone of voice, while considering the commercial interests of the business.
To attend events and produce social content as required – including Twitter Live, Facebook Live, Instagram Stories and Snapchat. You will also be expected to be on camera.
To work closely with the digital and commercial teams to ensure all business requirements are met.
To review performance of social posts on a daily, weekly and monthly basis and report back to the digital and commercial teams.
To react to analytics reports efficiently.
To monitor activity of competitors.
To stay up-to-speed with all social media advancements and react and report back to the digital team as appropriate.
To create the digital team’s three weekly editorial e-newsletters.

About you

You will…

be a keen golf fan and up-to-speed on all current affairs in the sport.
have a journalism qualification or degree.
already have at least one year’s experience working in digital media, particularly social media, and be comfortable using Content Management Systems.
be flexible and able to work on a shift basis that differs from week to week and includes evenings and weekends.
to be equally comfortable in front of and behind the camera.
be a proactive, driven, passionate individual who wants to be part of a dynamic and growing business.
have a flexible, pragmatic approach where getting a result in the right way is at the core of how you operate.
be able to work to tight deadlines and targets.
represent the company in a professional fashion, upholding and enhancing our reputation as the UK’s No. 1 media brand in golf.

Benefits

Company phone
Free golf club membership

How to apply

Email Digital Editor Alex Perry – a.perry@sportspub.co.uk – with your CV and a brief covering letter.

Sports Publications flag ship title National Club Golfer breaks the 600k readership barrier

National Club Golfer has doubled its readership since 2014, according to a survey by leading research firm Sports Marketing Surveys Inc.
The SMS Inc report concludes that a massive 602,041 core golfers read NCG magazine, the UK’s highest circulating print golf title for the last five years, on at least an occasional basis.
An impressive 69,893 golfers say that they never miss an issue of NCG, the flagship title of Sports Publications.
The survey was a repetition of a survey last carried out by SMS Inc in 2014, when the readership number was 300,000.
The doubling of readers is testimony to Sports Publications’ commitment to ensuring 60,000 copies are in circulation each month. An improved distribution method means that there are display stands in 500 prominent clubs up and down the country.
“Our in-house print titles remain of vital importance to us, but more crucially to the UK golfing public,” said Tom Irwin, Sports Publications commercial director.
“We are investing heavily in digital but are very aware that there is still a huge appetite for our print product as these numbers demonstrate.
“We have worked hard to engage properly with golf club owners and managers as they are such a crucial cog in the distribution of our product,” he said.
“While the top-line number is big, it is the detail which is perhaps most significant. “Almost our entire readership are core golfers, who we know are responsible for 80 per cent of all golf-related expenditure. That is what should excite our advertisers,” he said.

Leading travel supplement Go Golfing goes quarterly

Sports Publications’ popular travel supplement Go Golfing will be published on a quarterly basis from January onwards.
The consumer magazine will be distributed on the same basis as the company’s flagship title, National Club Golfer, meaning that every golf club in Great Britain will receive multiple copies.
It is packed with great ideas for golf holidays – from long-haul breaks to Mauritius and the Caribbean to weekend escapes here in the UK.
Until now, Sports Publications have published Winter Escapes each autumn with Go Golfing coming out in the new year as an annual supplement.
As Christian Maiden, the company’s advertising director explains, the move to four travel supplements per year reflects the growing popularity of Go Golfing.
“We’ve had great reaction from readers and advertisers alike to our travel supplements,” said Maiden.